Usually when I do keyword research for a site or article I generally use broad search. I know a lot of people and a lot of gurus will tell you that it really shows the exact amount of competition for a given keyword if you use quotation marks(phrase search) instead of broad search however.
That my be true but the majority of searchers don't use the quotations marks for searching. And when you do searches for a keyword in a broad search it turns up all kinds of pages especially on page 1 of Google that weren't in the phrase search that you would still have to compete against.
Sometimes I think people(other marketers) put disinformation on the net purposely to throw you off course which would be to their advantage.No one ever seems to talk about this and I'm sure it exists. What do you think? Or am I Just being paranoid?